A slow website quietly loses customers. These are the fixes that usually make the biggest difference — in the order we tackle them.
Why speed matters
Visitors expect pages to load quickly, especially on mobile. Slow pages frustrate people before they read a word, and page experience is one of many signals search engines consider.
1. Oversized images
Images are the most common cause of slow pages. Resize them to the size they're actually displayed, use modern formats like WebP or AVIF, and lazy-load images below the fold.
2. Too many scripts
Chat widgets, trackers and plugins add up. Remove anything you don't use and load the rest only when needed.
3. Fonts and layout shifts
Load only the font weights you use, and reserve space for images and banners so the page doesn't jump while loading.
4. Hosting and caching
Good hosting, caching and a content delivery network can make a big difference for visitors far from your server.
Need a faster site? See Website Design & Development.