A step-by-step checklist to make your Google Business Profile complete, accurate and active — without breaking Google's guidelines.
Start with accurate basics
Your business name should match your real-world name — no extra keywords. Add your address (or service area if you visit customers), phone number, website and regular hours, and use special hours for holidays.
Consistency matters: use the same name, address and phone number on your website and other directories.
Choose categories carefully
Your primary category is one of the strongest relevance signals on your profile. Pick the one that best describes your core business, then add a small number of genuinely relevant secondary categories.
Fill in services and products
List each service with a short, helpful description. If you sell products, add them with clear names and images. This helps customers understand exactly what you offer.
Show real photos
Add photos of your team, work, premises and vehicles. Real images build trust far more than stock photos. Add new ones regularly.
Build a steady review habit
Ask every happy customer for a review using a simple link. Never buy reviews, offer incentives, or review your own business. Reply to every review — positive or negative — politely and promptly.
Post updates and track insights
Use posts to share offers, news and seasonal tips. Each month, review calls, website clicks and direction requests in your profile's performance view to see what's working.
Want help? See Google Business Profile management.