Spoken searches are longer, more local and more urgent. Here's how to find those questions and answer them on your website.
How spoken searches differ
When people type, they abbreviate: "roof repair cost". When they speak, they ask full questions: "How much does it cost to repair a leaking roof?" Spoken searches also tend to include location and urgency — "near me", "open now", "today".
Find the real questions
Your best source is your own team. List the questions customers ask on the phone and in person every week. Then check Google Search Console for longer, question-style queries already bringing people to your site.
Answer in two sentences first
Give each important question a short, direct answer of one or two sentences, then add helpful detail below. Concise answers are easier to read aloud and easier for search features to use.
Get your local details right
Make sure your hours, address, phone and services are identical on your website, Google Business Profile and major directories. Assistants rely on accurate local data.
Make mobile pages fast
Most voice searches happen on phones. Compress images, remove unnecessary scripts and make tap targets easy to use.
Learn more about Voice Search Optimization.