How we work
Our process, from discovery to reporting.
A transparent six-stage journey so you always know what's happening, why, and what comes next.
The customer journey
Discovery Research Strategy Implementation Optimization Reporting
Discovery
We learn about your business, goals, customers, competitors and what success looks like for you.
- Kick-off call
- Goals
- Access & assets
Research
We audit your current website, search presence, profiles and workflows to find the real opportunities.
- Audits
- Competitors
- Keywords
Strategy
You receive a clear, prioritized plan with scope, timeline and the measures we'll use to track progress.
- Roadmap
- Priorities
- KPIs
Implementation
Our team designs, builds, writes and configures — sharing progress and asking for feedback along the way.
- Design
- Build
- Setup
Optimization
We test, refine and improve based on real data, not guesswork.
- Testing
- Refinement
- Fixes
Reporting
Plain-language reports explain what changed, what it means, and what we recommend next.
- Monthly reports
- Insights
- Next steps
Explore each stage
Click a stage to see the details.
We start by listening.
We learn about your business, goals, customers, competitors and what success looks like for you.
What we do
- Kick-off call about goals, customers and competitors
- Access to accounts (website, analytics, profiles)
- Review of what has and hasn't worked before
What you receive
- Shared goals document
- Access checklist
We find the real opportunities.
We audit your current website, search presence, profiles and workflows to find the real opportunities.
What we do
- Technical, content and local audits
- Competitor and keyword research
- Workflow mapping for automation projects
What you receive
- Audit findings
- Opportunity list ranked by impact
We agree a clear plan.
You receive a clear, prioritized plan with scope, timeline and the measures we'll use to track progress.
What we do
- Prioritized roadmap
- Scope, timeline and budget
- KPIs and how we'll measure them
What you receive
- Written proposal & roadmap
- Measurement plan
We design, build and configure.
Our team designs, builds, writes and configures — sharing progress and asking for feedback along the way.
What we do
- Design and development
- Content writing and optimization
- Integrations and automations
What you receive
- Working deliverables
- Progress updates at each milestone
We test and improve.
We test, refine and improve based on real data, not guesswork.
What we do
- Testing and quality checks
- Data-driven refinements
- Fixes and enhancements
What you receive
- Optimization log
- Updated priorities
We explain what happened.
Plain-language reports explain what changed, what it means, and what we recommend next.
What we do
- Monthly reports in plain language
- Insights and recommendations
- Next month's priorities
What you receive
- Monthly report
- Review call
What to expect
Working with us feels like this.
Regular check-ins
Scheduled updates and a clear point of contact throughout your project.
Written plans
Scope, timelines and responsibilities documented before work begins.
Honest reporting
Real data, plain language and recommendations — good news or not.
Start with a discovery call.
Step one is a short conversation about your goals. No pressure, no obligation.